Orangetheory Appoints Carl Loredo as Global Brand President

Orangetheory Fitness has appointed former quick-service restaurant (QSR) executive Carl Loredo as its new Global Brand President, succeeding Lauren Cody. The move highlights an ongoing trend across the fitness and boutique studio industry: recruiting veteran leadership from top restaurant and franchise brands to drive operational scale, consumer loyalty, and digital marketing innovation.

Key Takeaways

• Extensive Franchise & Brand Leadership: Before joining Orangetheory, Loredo served as U.S. President of Pizza Hut, where he oversaw same-store sales growth, domestic operations, and franchise expansion.
• Track Record of Cultural Relevance: Loredo spent more than eight years at Wendy’s, serving as Global Chief Marketing Officer and leading major digital transformation efforts, social media engagement, and high-profile breakfast and menu rollouts.
• Strategic Direction: Following Orangetheory’s merger with Self Esteem Brands, bringing in seasoned multi-unit franchise leadership signals a strong push toward international footprint growth, customer acquisition, and studio-level profitability.

Sources & Further Reading

• Athletech News: Orangetheory Names Former Pizza Hut Exec Carl Loredo as Global Brand President
• Nation’s Restaurant News: Leadership Background on Carl Loredo
• Yum! Brands: Executive Profile of Carl Loredo