How Zumba Built 25 Years of Staying Power in a Trend-Driven Market

Most fitness trends come with an expiration date. Zumba, however, is celebrating 25 years—and looking forward, not back.

On Bloomberg’s The Close, CEO & President Alberto Perlman talked with Romaine Bostick about what it takes to sustain a worldwide dance-fitness phenomenon across generations. The conversation went beyond nostalgia to explore:

 Why human instructor communities remain the company’s moat.

 Practical applications of AI in music, workflow, and instructor support.

 Where dance fitness goes in an increasingly digital, tech-augmented landscape.

Whether you’re tracking consumer fitness trends or studying long-term brand longevity, it’s a masterclass in adaptation.

👉 Watch the Bloomberg feature: Zumba CEO on Company Growth Over the Last 25 Years