Planet Fitness Legal Scrutiny & Investor Action Shareholder litigation firms—including Pomerantz LLP and Bleichmar Fonti & Auld LLP—issued active reminders regarding securities fraud class actions against Planet Fitness, Inc. ($PLNT). The filings stem from disclosures surrounding marketing pivots and paused price increases on its Black Card tier that impacted member net-add targets and revenue growth forecasts.
Crunch Fitness Rolls Out Custom ‘Add-On’ Concepts for Franchisees Crunch Fitness expanded its “Crunch 3.0” club strategy by introducing a customizable menu of modular add-on concepts. The rollout gives franchise operators greater flexibility to tailor specific studio zones, functional spaces, and amenity offerings to local demographics.
EoS Fitness & HYROX Form Strategic Training Partnership EoS Fitness finalized an official partnership with fitness racing brand HYROX to roll out dedicated race-ready functional training programs and affiliated training hubs across its gym footprint.
HUR Enters Commercial Fitness with VOA Fitness Launch Finnish medical and rehabilitation strength equipment developer HUR officially launched VOA Fitness, a new commercial brand bringing pneumatic resistance technology into mainstream health clubs and athletic facilities.
Chains & Global Franchise Expansions
- World Gym initiated presales for its first club location in Thailand at Imperial World Samrong.
- VASA Fitness teamed up with the International Sports Sciences Association (ISSA) to launch an in-house “Trainer in Training” pipeline to develop certified staff.
- Club Insider News
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