Planet Fitness Posts Strong Q2 Growth & Expands in Florida

• [Planet Fitness Q2 2026 Results (PR Newswire)](https://www.prnewswire.com/news-releases/planet-fitness-inc-announces-second-quarter-2026-results-302844331.html)
• [Florida Expansion Announcement (PR Newswire)](https://www.prnewswire.com/news-releases/planet-fitness-announces-three-development-agreements-in-florida-302844423.html) Planet Fitness reported a 7.1% year-over-year revenue increase to $365.2 million for Q2 2026, driven by system-wide sales hitting $1.4 billion and 23 new club openings. Alongside earnings, the company signed three new area development agreements with multi-unit operator Ian McClure to rapidly expand its high-value franchise footprint across the west coast of Florida.

Xponential Fitness Lowering Outlook Amid Q2 Revenue Drop

• [Xponential Q2 2026 Earnings Coverage (TradingKey)](https://www.tradingkey.com/news/earnings/262085803-tradingkey) Xponential Fitness (NYSE: XPOF) reported a 13% decline in Q2 2026 revenue to $66.0 million, swinging to a net loss of $4.8 million. The headwinds were attributed to lower equipment/merchandise revenue from shifting to an outsourced retail model, increased legal fees, and a 6.8% dip in North American same-store sales, prompting the franchisor to cut its full-year guidance.

Club Pilates Tops 1,500 Open Studios Worldwide

• [Club Pilates Milestone Announcement (Business Wire)](https://www.businesswire.com/news/home/20260806785138/en/Club-Pilates-Expands-Global-Footprint-Past-1500-Studios-Widening-Gap-as-Industry-Leader) Despite macro challenges for its parent brand, Club Pilates crossed a major growth milestone by reaching 1,500 open studios globally. International master franchise openings in Bangkok, Thailand and Mexico City pushed the boutique Pilates franchise past the 1,500 mark.

EGYM and seca Launch Medical-Grade Tech Integration

• EGYM Tech Integration Story (Athletech News) Fitness tech provider EGYM partnered with medical technology firm seca to introduce the Fitness Hub seca edition. The device provides gym members with rapid full-body composition analysis integrated directly into EGYM’s automated workout ecosystem.

Hyrox-Related Sales Surge 191% at Gyms

• [Athletech Industry Insights (Athletech News)](https://athletechnews.com/category/fitness/) Driven by the boom in functional fitness competitions, data highlights a 191% jump in Hyrox-related sales at commercial gyms and studios as operators build out dedicated training programs to capture race participants.