Key business developments and market shifts across the fitness and health club sector over the past 24 hours:

• Fitness App Market Projected to Reach $38.3 Billion by 2035 A market analysis released by SNS Insider forecasts the global fitness app ecosystem to expand at a 13.1% CAGR. Growth is increasingly propelled by AI-powered coaching, native biometric wearable integration, and software built for tracking GLP-1 medication adherence. North America continues to hold the largest market share at nearly 40%. Source: GlobeNewswire
• Planet Fitness (NYSE: PLNT) Facing Investor Class Action Ahead of Q2 Earnings Ahead of its August 6 second-quarter earnings call, Planet Fitness is facing investor class action litigation challenging its member acquisition metrics and recent shift in marketing strategy. Concurrently, the franchisor reported strong engagement in its annual High School Summer Pass initiative, logging over 12 million teen workouts to date. Sources: NewMediaWire | Morningstar
• Boutique Operator PhysiquePro Secures Funding for Expansion UK-based boutique fitness brand PhysiquePro secured six-figure growth funding from FW Capital’s North East Elevate Fund to support its expansion into Ponteland. The new facility focuses on luxury micro-group training formats with capped 4-person class capacities. Source: Bdaily Business News
• Operators Shift Toward Integrated Longevity & Touchless Recovery Systems Industry insights highlight gym operators pivoting from standalone equipment purchases to integrated recovery ecosystems. Driven by growing consumer focus on healthspan and active recovery, brands are embedding touchless wellness technologies (such as Wellsystem) directly into member onboarding and subscription tiers to reduce churn. Source: Athletech News
• Basic-Fit Returns to Profitability, Prepares Franchise Model Push European value gym operator Basic-Fit returned to profitability with revenues exceeding €800 million. The group raised its full-year earnings guidance while shifting to a hybrid growth model combining corporate-owned, franchised, and acquired locations. Source: Health Club Management