Here is a curated list of the top 5 fitness industry news stories from the past week:

1. Corporate Shakeup: Crunch Fitness Names Chequan Lewis as New CEO

In a major leadership transition announced at its 2026 Global Franchise Convention in San Antonio, Crunch Fitness has appointed Chequan Lewis as its new Chief Executive Officer. Lewis takes the reins immediately, succeeding long-time leader Jim Rowley, who will transition into the role of Executive Chairman. This move marks a strategic shift for the massive gym franchise as it eyes its next phase of global expansion.

• Read the full story: Club Insider Online

2. C-Suite Move: Planet Fitness Appoints Former Keurig Executive as CFO

Planet Fitness has officially named Sudhanshu Priyadarshi as its new Chief Financial Officer and President of International Hubs. Priyadarshi, who previously held the CFO title at Keurig Dr Pepper, is taking over the financial helm at a critical juncture. The commercial giant is currently focused on re-accelerating membership growth, refining its digital marketing strategies, and spearheading a multi-million dollar international expansion plan.

• Read the full story: CFO Dive or check the official announcement via PR Newswire.

3. Star Power: Marshmello Joins Burn Boot Camp as Equity Partner

Boutique group-fitness franchise Burn Boot Camp made waves in the music and wellness space by announcing a new partnership with global music producer and artist Marshmello. Instead of a standard celebrity endorsement, Marshmello is coming on board as an Equity Partner, Franchise Partner, and the Executive Partner for Creative & Music. Expect a heavy integration of exclusive music tracks and playlist curations to drop across their nationwide gym locations this summer.

• Read the full story: Club Insider Online

4. Studio Trends: EōS Fitness Moves Reformer Pilates onto the Main Gym Floor

In a bid to democratize high-end boutique fitness, EōS Fitness announced a massive shift in its gym floor layout. The high-value, low-price gym chain is breaking traditional barriers by moving premium, reformer Pilates out of isolated boutique studios and directly onto the open gym floor. They are rolling out music-driven, accessible reformer classes across three major pilot locations this summer before a larger national expansion.

• Read the full story: Club Insider Online

5. Mergers & Acquisitions: Daxko Acquires FitnessForce to Expand Tech Stack

The backend tech driving your favorite gyms is shifting too. Daxko, a massive player in member-management software for health and wellness organizations, announced its acquisition of FitnessForce. Because FitnessForce specializes in an API-first platform built explicitly for complex, multi-location franchises, this acquisition allows Daxko to rapidly scale its enterprise-level software offerings to gym chains globally.

• Read the full story: Club Insider Online