A few stories from the world of Lifting, Swimming, Running, Cycling and General Fitness Business News. A quick peak at a few stories I read this past week and thought you should also…

SET ONE – How office gyms are reshaping working culture https://www.healthclubmanagement.co.uk/health-club-management-press-releases/blk-box-how-office-gyms-are-reshaping-working-culture/362584
SET TWO – Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig https://adage.com/ad-age-video-podcast/marketers-brief/aa-crunch-cmo/
SET THREE – Hit the Technogym: inside the Italian workout company https://www.elledecoration.co.uk/design/a70570910/technogym-inside-brand/
SET FOUR – What Planet Fitness And Lifetime’s Performance Tells Us About The ‘K-shaped’ economy https://www.youtube.com/watch?v=chaJ4uxvkmw
SET FIVE – Garmin launches Community Champions program to recognize local changemakers at Garmin Marathon Series https://www.prnewswire.com/news-releases/garmin-launches-community-champions-program-to-recognize-local-changemakers-at-garmin-marathon-series-302702074.html
SET SIX – Pent: new home gym equipment that’s as attractive as furniture https://www.thetimes.com/life-style/luxury/article/pent-gym-equipment-poland-marcin-raczek-fitness-interview-times-luxury-hxnlvdx2h
SET SEVEN – Why Do I Wake Up at 3am? https://ouraring.com/blog/why-do-i-wake-up-at-3-am/
SET EIGHT – The health and fitness industry’s future is subscription-first, not hardware-led https://www.emarketer.com/content/health-fitness-industry-s-future-subscription-first-not-hardware